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SEGA SAMMY HOLDINGS INC. is a holding company of the SEGA SAMMY group. The Company's segments include Pachislot and Pachinko Machine Business, the Entertainment Contents Business, and the Resort Business. Its Pachislot and Pachinko Machine Business segment consists of the pachislot machine business and pachinko machine business, and is engaged in the development, manufacture and sale of pachislot and pachinko machines and design for parlors. The Company's Entertainment Contents Business segment focuses on digital game business and includes amusement machine development and facility operation, and development of video contents and toys. The Entertainment Contents Business segment is engaged in the development and sale of game software. It also develops, manufactures and sells amusement machines. Its Resort Business segment is engaged in the development and operation of hotels and theme parks. Its Resort Business segment develops and operates integrated resorts and golf course.