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from the world of economics and financeAltria Group Inc. said it continues to face the challenge of counterfeit products in the rapidly growing vape market. Photo: eva hambach/Agence France-Presse/Getty Images
Altria Group Inc. said it continues to face the challenge of counterfeit products in the rapidly growing vape market. But the company narrowly beat Wall Street’s fourth-quarter earnings projections.
Altria, which owns Juul e-vape products, said the category rose 30% in 2024, but was driven by growth in disposable, counterfeit products.