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30 January
Altria says counterfeit e-vape products are hurting its business outlook

Earnings Results

Q4 profit climbs on flat revenue as income-tax provision boosts result, but the tobacco giant could fall short of Wall Street’s 2025 earnings target.

Altria Group Inc. said it continues to face the challenge of counterfeit products in the rapidly growing vape market. Photo: eva hambach/Agence France-Presse/Getty Images

Altria Group Inc. said it continues to face the challenge of counterfeit products in the rapidly growing vape market. But the company narrowly beat Wall Street’s fourth-quarter earnings projections.

Altria, which owns Juul e-vape products, said the category rose 30% in 2024, but was driven by growth in disposable, counterfeit products.

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