News

Key Points

• Yeti announces a new CFO.

• The company expects sales momentum to continue through 2026.

Yeti Holdings (NYSE: YETI) reported earnings today, but that isn't really the reason the stock is crashing. Shares of the maker of the popular, high-quality, durable coolers and drinkware shed as much as 13% after its latest earnings report.

The results weren't really the problem as sales momentum increased through year-end. Management also expects that to continue into 2026. But a strong run in the stock over the last six months led investors to take profits anyway. Shares remained down by 12.2% as of 11:10 a.m. ET.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

C-suite change

In addition to profit-taking, investors may be selling after hearing the company is transitioning to a new chief financial officer (CFO). Investors don't typically react well initially to a change in the C-suite.

That doesn't look to be a concern, though. The transition will be orderly, with new CFO Scott Bomar coming from an executive position at Home Depot. Current CFO Mike McMullen has been with the company for 10 years and will remain in an advisory role through the end of May to help ensure a smooth transition.

Today's reaction is more likely due to the stock's 40% gain over the last six months. That reflected momentum in the business with strong international sales helping to drive adjusted net sales up 5% in Q4.

Management sees more to come, with 2026 guidance of adjusted net sales rising between 6% to 8% and net income per share up 12% to 14%. There are still risks, as with any consumer discretionary product. Today's pullback might be a time for investors to put Yeti on their watch list, though, as the business continues to do well.

Should you buy stock in Yeti right now?

Before you buy stock in Yeti, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Yeti wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $420,595!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,152,356!*

Now, it’s worth noting Stock Advisor’s total average return is 901% — a market-crushing outperformance compared to 194% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

*Stock Advisor returns as of February 19, 2026.

Howard Smith has positions in Home Depot. The Motley Fool has positions in and recommends Home Depot. The Motley Fool recommends Yeti. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.